DL Design — Greater Toronto Area, working worldwide
Premium websites, custom AI receptionists and advertising creative built for one purpose: turning attention into booked revenue.
Built by one senior operator
No account managers, no handoffs
Answers every call
Voice and text agents, day and night
Measured, not admired
Every build ships with a way to judge it
01 — The studio
DL Design is Derek Lakshman. Every project is scoped, designed, built and shipped by the person you actually speak to. There is no account manager between you and the work, and no junior output billed at senior rates.
The practice sits where design meets automation: a site that earns the click, an AI receptionist that catches the call the site creates, and creative that keeps the pipeline full. Three parts of the same machine, built to work whether or not anyone is at a desk.
02 — Services
Take one, or run all three as a single pipeline. They are built to hand off to each other rather than sit in separate silos.
Premium, modern, high-converting UX and UI.
Voice and text agents that handle bookings and customer support around the clock.
High-impact digital ad creative and campaigns built to drive revenue.
03 — Why it pays
Marketing budgets rarely fail loudly. They leak in the gaps: the visitor who bounces, the call that rings out, the ad that looks handsome and says nothing. Each service closes one of those gaps.
Find the gap in your funnelGap 01
A visitor decides whether to stay in a couple of seconds. A slow, generic page loses them before your offer is ever read. Design is the cheapest conversion lever a business owns, and usually the most neglected.
Gap 02
Every unanswered ring is a lead that calls the next name on the list. An AI receptionist picks up on the first ring at two in the morning on a Sunday, then books the job while the intent is still hot.
Gap 03
Creative that blends into the feed still costs full price. Ads built to be tested rather than admired move budget toward whatever is already working, week over week.
Gap 04
Run together, the three stop being separate line items. Traffic that converts feeds the receptionist, the receptionist feeds the calendar, and the creative keeps feeding both.
04 — Contact
Send the shape of the project and I will come back with an honest read on scope, timeline and whether I am the right person for it.
Your mail app should have opened with the details filled in. Press send there and it lands with me directly. If nothing opened, reach me at dereklakshman@hotmail.com or call 647 917 2890.